Rench’s Law
While the people who run political campaigns complain most about their shortage of money the first thing they run out of is time . . . to listen and to think.
J. F. Rench a longtime Republican strategist - “an old (very experienced) precinct hack” in his own words - offered this law in a letter to the New York Times (March 26th, 1996). His communication was a rebuttal to one of Senator Bob Dole’s handlers who asserted as the Kansas Republican marched toward his party’s presidential nomination that “Old style campaigning is what’s needed not new vision.” In theory this is true in low-turn-out elections said Mr. Rench but “the mood and patience of the electorate have shifted.” Remembering his own experiences in George Bush’s campaign for the presidential nomination in 1991-92 Mr. Rench (no monkey he) urged that Senator Dole and his staff develop before it was too late what Mr. Bush himself called “the vision thing.”
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