The power of the brand “The Law Life blog explains that building a strong property brand takes time, consistency and trust. It recommends knowing your audience, defining your positioning, creati...
Exercise your strategy Branding is key to business success, and the fitness industry is no exception. Whether you manufacture and supply sports equipment or run training sessions, a creative brand str...
Here are some great resources, articles, e-books, white-papers and guides to web content writing I’ve compiled a list of references, hand-picked from the web, to help you with your web copywriting an...
Why is it that people are drawn to a particular brand? We might be attracted by all sorts of things, but ultimately we buy into brands on an emotional level — an emotional connection is key to brand e...
After nearly two years working in the search engine optimisation industry, I’m going to be hopping in my yellow submarine and sailing off in pursuit of a new career. Seeing as this is highly li...
Sony Hacker Caught??? on 26th of September, 2011 Reports from the US suggest that the FBI has arrested one of the key perpetrators involved in the recent hacking of technological giant Sony’s ...
The Open Directory Project, often referred to as DMOZ is a user-contributed web directory which aspires to become “the most comprehensive human-reviewed directory of the web”. Started over...
A top executive at Google has given a recent interview and said that Google are planning huge algorithm changes very soon to try to improve search results for end users. He said that Google want to fo...